New Technologies Integration
Republicans are beginning to "talk the talk" when it comes to integrating advanced technologies into their candidate and issues-based efforts. But now it's time to walk the proverbial walk in making new technologies a serious component of campaigns. And by serious, we mean giving these online tools as much consideration when it comes to resource allocation and strategic/tactical input as any other campaign element, paid or earned.
However, just because an exciting new technological advance exists does not mean it is right for each and every political campaign. New Strategies Group, in conjunction with one of our online/technology partners, develops an integrated technology-driven component designed especially to fit your campaign needs. Doing so allows us to maximize key technological tools without excessive cost or waste.
Your campaign Website is one of your most critical first-stage investments. By clearly identifying issues positions, allowing for interactive communications and providing attractive and easy-to-follow opportunities for users to take action steps — including online donations — a well-developed and managed Website gives a campaign a significant advantage over the opposition.
But the technology front doesn't stop at your Website. That's just the beginning.
At NSG we work with our partners to fully integrate your technology tools in order to help the most visible of national campaigns to the most discreet issues-based efforts maximize their online presence.
The use of online tools can be some of the most useful tactics in your campaign arsenal. Search engine optimization, viral marketing by way of e-mails and online videos, use of online grassroots tools to recruit and engage supporters and selective use of social networking can give even some of the most under-funded campaigns the widest of reaches.