Paid Media

One of the most costly elements of campaigning is paid media. Television, radio, the Internet and print advertising are a few of the mediums that can be critical to success but also extremely draining on a campaign's budget. If you plan to execute any or all of these approaches you must have a reliable, well-developed strategy and resulting media schedule.

New Strategies Group helps you develop and purchase the most advanced and cost-effective media buys while utilizing social networks and cutting-edge forms of publicity. We bring experience and resources to help you build the right ads as well as conduct the necessary due diligence to ensure recommended schedules are properly targeted and have the necessary reach without any concerns of over -markups to you.

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points. With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote. On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

Case Study - Fairtax, Fairtax.org

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."