General Consulting Services

Whether you are starting your campaign from scratch or are in need of a new spark, New Strategies Group is ready to help you build a fresh, strong and successful campaign.

As your general consultant, we approach each race as unique and challenge the conventional wisdom of political campaigning of the past. Rather than getting mired in ineffective, tactic-centric approaches, we believe in a more disciplined, strategic approach to campaigning using cutting-edge technologies.

We will craft a campaign strategy that will identify the voters you need to win your race, target them through precise technological and grassroots tactics and ultimately get them to their polling locations. NSG understands that in the world of politics there is no prize for second place.

We do not recommend large expenditures such as media buys, polling or a large number of consultants if they are not essential to your campaign's success. Rather, we believe in the development of creative, cost-effective tactics to help meet your core campaign strategy.

Our experience and innovative campaign approach gives our clients a distinct advantage over their competitors, allowing them to break through and win tough races. It's a new world in politics; you need a new team with new ideas: New Strategies Group.

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points. With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote. On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

Case Study - Fairtax, Fairtax.org

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."