Strategic Planning

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points.  With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote.  On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."