Online and Social Media Strategies

Working with our technology partners we develop and implement innovative online programs to maximize your organization's online presence and build an active membership to further your cause.

New Strategies Group recognizes the value of developing and deploying effective e-philanthropy campaigns for non-profit organizations. We have extraordinary success in helping non-profit organizations significantly increase pledges and donations via the Web by making such online efforts a vital component of our custom-built fundraising strategies.

Online Social Networking platforms can also be great recruiting volunteers and other supporters from specific demographic groups. Organizations can create their own profile on MySpace or Facebook to reach out to volunteers, donors and other supporters.

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points. With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote. On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

Case Study - Fairtax, Fairtax.org

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."